videomarketingcoach.com

Video Marketing Coach

Interesting enough, marketing is often seen as a dirty practice by a lot of people. Perhaps it's during our first job search where we first learned to define marketing as bad word. The word is often used in employment ads to obscure the real task to be performed: selling a product or service.  These ads try to obscure the real responsibilities of the position which is to create more business for your employer.

Perhaps due to this negative connotation with the word marketing, many small  business owners often flinch at the ideas of putting out a full fledged marketing campaign.  They tend to look for a "paint by numbers" approach to marketing.  For many, video marketing is the "next big thing".  Online video is new, it's exciting and many marketing gurus are touting video marketing as the latest "get successful quick" marketing strategy.

Online Video Marketing

Over the past decade of working with clients, one thing I've seen is that deep down within most of us lies the big fear of marketing. Funny enough, if you study kids you will find they market and sell without a second thought. Just look how they interact with each other. They have this amazing ability to sell without even trying. If you're a parent of a child who wants something, you'll be subjected to the most persistent sales person on the planet.  The manufacturers of everything from children's cereal to toys have long known this and have created ads designed to put children to work marketing or "selling" their wares to parents. 

This is proof enough to the testimonial and people's ability to market naturally without even trying.

When we grow up into adulthood, we do it even more - marketing. We recommend our favorite restaurants, movies, books and most other services and products used on a day to day basis to others all the time. When we do this, we don't feel like we sell since we are so passionate about the actual product. This in reality is marketing too, whether done face to face or writing about a product online on a website for instance.

Online Video conveys passion

Passion for an idea, a service or a product automatically entitles us to market, without the “dirty” attached to it. Strange enough, if we move most people into another environment, namely in front of the TV, at the receiving end of regular mail or in front of the computer marketing soon becomes an entirely different medium.  Somehow placing marketing within a video format makes it a form of entertainment.

It's because we have taken the relaxed environment of personal recommendations away and replaced it with a tactical approach to sell something. Moreover, here is the key, selling is what people don't like. It isn't the actual word "marketing", but since both of these words, "selling" and "marketing" are often put in the same bucket, people have developed a hatred against both.

Experienced marketers all around the world know this. They understand the subtle differences between selling and marketing and how these affect the outcome. The moment you take away the selling label from the marketing campaign is when your product or service will fly of the shelf.

Video marketing is nothing new.  It used to be called "television advertising".  The same components that make up a great television ad are the same components that make a compelling online video marketing campaign.