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The Internet Marketing 2.0 blog has a post on the growing popularity of online video.

1. Video just got VERY important.

You may say well that holds true sites geared toward celebrities or bands etc. but wait look at these results. Here is a search on the particular car model Mclaren F1. Here is another example, caveman .

If you think online video is just for the entertainment industry, think again.  As Internet Marketing 2.0 points out, online videos posted on You Tube and the like are gaining prominence.

The ability to tag your videos at You Tube is playing an IMPORTANT role.  Tag with the right keywords, and you’ll find your You Tube offering is getting real respect from Google.  (Could it be the result of Google’s ownership of the You Tube property?)

The Google acquisition of You Tube was the opening bell.  Online video is definitely on the upswing.

Create a video that strikes a note with viewers, and suddenly you’re the talk of the internet.

Such is the case with this video, from Bring Back the Love.

Most of my clients are surprised when I advise them to post their videos on the most popular video sharing site in the world, youtube.

Youtube is not only a video sharing site, it’s also a membership site.  You can join groups and communicate with other video creators.  It’s popularity means even if your videos aren’t a “hit” they’re at least available to a wide audience.

Here are some “rules” about posting your video to youtube, or any other online video sharing site so you’ll get the most “bang” for your video.

1. Tag properly

   The number one piece of advice about uploading to youtube is to choose your keyword tags carefully.  Remember, these are the words that people will use to FIND videos just like yours. Some people are tempted to pick “popular” tags instead of tagging the video according to content.  Choose the latter!  Tag for content.

   One client was THRILLED when she began tagging her video uploads.  Suddenly, people were actually WATCHING her videos on youtube because she had tagged her videos.

2. Keep adding videos

   One of the great things about youtube is you create your own account.  When someone sees one video you’ve created, they can click on your User ID and see OTHER videos you’ve added.

3. Link to your web site

   Remember, if people LIKE your videos, they’re probably going to LIKE the content of your web site.  Let them know where your web site is through your member account at youtube.

Youtube is a great place to feature your videos.  Who knows?  If it’s creative enough, it might become a youtube sensation!

Recently, I succumbed to the pressure of my 12 year old son to try a restaurant. Now, since he’s 12, you’ve probably already guessed that his choice of dining establishment was NOT the result of a restaurant review column in the Sunday paper by a reknown food critic. It also wasn’t based upon the quality of food offered.

No, my 12 year old son was DESPERATE to visit Chee Burger Chee Burger because they serve their kid’s meals in a toy car.

The fact that the toy car is in fact made of cardboard is not readily apparent on the commercial, so my son was slightly disappointed with that fact, but other than that, he was thrilled.

I, on the other hand, felt that kid’s meal car should come equipped with a gasoline engine to justify the cost of the meal.

But, in the end, this diner’s regularly scheduled cable network advertising gained Chee Burger Chee Burger yet another customer, something no amount of print advertising could have done.

Only video, of the happy tyke playing with his cardboard car could reel us in and we were not alone. Despite the fact that it was 3:00 PM duing the “off” season in Southern Florida, and despite the fact that the adjoining Mall Food Court was deserted, the Chee Burger Chee Burger joint was hopping!

No wonder those videos run constantly on Cartoon Network and Nickleodeon!

Once again, illustrating the power of video delivered to your key demographic…

Power TV announces the launch of their Online Auto Video Network.

The network will feature hundreds of online video channels targeted toward the auto, truck, marine, and motorcycle markets.

Such verticle marketing will provide a powerful marketing tool to manufacturers looking to laser focus their marketing efforts.

Look at your cable or dish television listings. Food channels, travel channels, automotive channels…. look for those channels to be duplicated online, where their content is available 24/7.  It’s truly the beginning of real “on demand” video viewing.

Content that is clearly clever and creative easily rises above the cacophony that is modern media and creates a positive wave upon which a company can proudly ride to shore….

The reason the line is so fine…is because when you are creating clever and compelling content, you’re walking the edge.

When you look at messages that “went viral” you’ll usually find one of these four elements at work:

1. It’s odd… very odd. Never underestimate the value of “weird” in making an impact.
   Case in point… spongemonkeys and Quizno subs:

   http://www.youtube.com/watch?v=8oRwkPY04qc

2. It’s only funny until someone gets hurt… then it’s freaking hilarious!
   Painful things happening to OTHER people seems to be a crucial element in creating compelling content:

   http://www.youtube.com/watch?v=l-RbjFleoQs

3. A little Bling Bling to catch the ladies’ eye…. impressive displays of courage, wealth, physical prowess or intelligence (or lack thereof) never fail to impress:

   http://www.youtube.com/watch?v=rNlmfqv9YWU

4. Current Events…. create content that speaks to the condition known as “here and now”…

   http://www.youtube.com/watch?v=6h3G-lMZxjo

I ended a call with a client who asked, next time, to be enlightened as to the ways of Technorati.

Technorati is a social networking tool that acts in a manner similar to Google, except they track blogs. They track what bloggers are blogging about and they track links between blogs.

Right now, I’d like to illustrate how I found another blog…. and how featuring a you tube video pulled me in. Read more »

Steve Rosenbaum looks at online video and states in an article at imediaconnection.com: Read more »

Simeon Pollock of the Wholistic Blog is a typical major sale service provider. The biggest hurdle he has when it comes to landing new clients is the same hurdle EVERY major sale service provider faces; he needs to provide “proof” that he can do what he says he can do. Read more »

Creating video magic is really no different than creating any other kind of compelling copy.

The only difference is, right now your video content is going to get a “novelty pass”….. even crappy videos with crappy content are still going to get noticed because, well because they’re novel. Read more »