Why your videos should be on You Tube

Andy Beard writes an incredibly popular blog on Niche Marketing.  Andy has over 1400 feed subscribers so when he takes notice of a new product or service, well… people listen.

The other day, Andy was writing about 2 Surfer Dudes who know a thing about video.

Notice how Andy can easily share the videos that inspired him by merely picking up a bit of code from You Tube and adding it to his blog.  VIOLA!  Now the 1400+ subscribers to Andy’s blog can see the 2 Surfer Dudes videos as well.

Sure there are other ways to include video clips in your blog, but none that offer the “portability” of You Tube.

Video is a powerful tool, but even more powerful are videos that are completely portable.  Being able to grab a line of code from You Tube so anyone can share the video via their blog is the biggest reason why your marketing videos should be on You Tube.

See, even though the video is playing on Andy’s blog, by clicking the “menu” button on the video, I can copy the URL… the YOU TUBE URL so I can see other videos uploaded by the surfer dudes to their You Tube Account.

I call this principle “bread crumb trail marketing.”  You don’t expect a LOT of people to go to all that time and trouble, but the few that do and find their way to you are likely to be HOT prospects for your products or services.  If you’re lucky, a big time blogger like Andy Beard will help distribute your bread crumbs which will lead a LOT more hot prospects to your business!

Posted by Kathy | Filed Under You Tube Video Marketing 

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