Marketing videos and youtube

Most of my clients are surprised when I advise them to post their videos on the most popular video sharing site in the world, youtube.

Youtube is not only a video sharing site, it’s also a membership site.  You can join groups and communicate with other video creators.  It’s popularity means even if your videos aren’t a “hit” they’re at least available to a wide audience.

Here are some “rules” about posting your video to youtube, or any other online video sharing site so you’ll get the most “bang” for your video.

  1. Tag properly

    The number one piece of advice about uploading to youtube is to choose your keyword tags carefully.  Remember, these are the words that people will use to FIND videos just like yours. Some people are tempted to pick “popular” tags instead of tagging the video according to content.  Choose the latter!  Tag for content.

    One client was THRILLED when she began tagging her video uploads.  Suddenly, people were actually WATCHING her videos on youtube because she had tagged her videos.

  2. Keep adding videos

    One of the great things about youtube is you create your own account.  When someone sees one video you’ve created, they can click on your User ID and see OTHER videos you’ve added.

  3. Link to your web site

    Remember, if people LIKE your videos, they’re probably going to LIKE the content of your web site.  Let them know where your web site is through your member account at youtube.

Youtube is a great place to feature your videos.  Who knows?  If it’s creative enough, it might become a youtube sensation!

Posted by Kathy | Filed Under Video Marketing Online 

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