The power of Video… delivered via television

Recently, I succumbed to the pressure of my 12 year old son to try a restaurant. Now, since he’s 12, you’ve probably already guessed that his choice of dining establishment was NOT the result of a restaurant review column in the Sunday paper by a reknown food critic. It also wasn’t based upon the quality of food offered.

No, my 12 year old son was DESPERATE to visit Chee Burger Chee Burger because they serve their kid’s meals in a toy car.

The fact that the toy car is in fact made of cardboard is not readily apparent on the commercial, so my son was slightly disappointed with that fact, but other than that, he was thrilled.

I, on the other hand, felt that kid’s meal car should come equipped with a gasoline engine to justify the cost of the meal.

But, in the end, this diner’s regularly scheduled cable network advertising gained Chee Burger Chee Burger yet another customer, something no amount of print advertising could have done.

Only video, of the happy tyke playing with his cardboard car could reel us in and we were not alone. Despite the fact that it was 3:00 PM duing the “off” season in Southern Florida, and despite the fact that the adjoining Mall Food Court was deserted, the Chee Burger Chee Burger joint was hopping!

No wonder those videos run constantly on Cartoon Network and Nickleodeon!

Once again, illustrating the power of video delivered to your key demographic…

Posted by Kathy | Filed Under Marketing 

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One Response to “The power of Video… delivered via television”

  1. Attract clients and customers with video | Attraction Biz.com on July 21st, 2007 11:27 am

    [...] May 17, 2007Attract clients and customers with video Video is a POWERFUL marketing tool. In "The Power of Video Delivered Via Television" we read the tale of how a family was introduced to a new restaurant by the power of a television commercial. Only video, of the happy tyke playing with his cardboard car could reel us in and we were not alone. Despite the fact that it was 3:00 PM duing the “off” season in Southern Florida, and despite the fact that the adjoining Mall Food Court was deserted, the Chee Burger Chee Burger joint was hopping! [...]

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