Early Adopters have nothing to lose, everything to gain

Steve Rosenbaum looks at online video and states in an article at imediaconnection.com:

There are no lost points for embracing video early, just knowledge gained.

Your website looks great. Your blog is elegant. Your ecommerce site is generating great clickthroughs. Simply put, you’ve taken all your knowledge and experience — and no small amount of money — and created a great consumer experience. So dramatic change is, well, something that can wait for the market to shake out a bit, right? Wrong! This could be a disastrous attitude.

Why? Because the folks who are engaging in video now are doing two things that are critical. They are learning the various ways that video can inhabit their websites and, at the same time, they’re teaching their communities that they’re willing to help them participate and interact through video.

So, if you’ve been sitting by the sidelines, it’s time to get in the game.

If you’ve been watching and waiting for online video to be “easy”…..well, adding video to your blog or web site is about as easy as it’s going to get. Web 2.0 has seen to that. Now, it’s time to begin utilizing it for your site.

Posted by Kathy | Filed Under Marketing 

Comments

Got something to say?