The power of Video… delivered via television
Recently, I succumbed to the pressure of my 12 year old son to try a restaurant. Now, since he’s 12, you’ve probably already guessed that his choice of dining establishment was NOT the result of a restaurant review column in the Sunday paper by a reknown food critic. It also wasn’t based upon the quality of food offered.
No, my 12 year old son was DESPERATE to visit Chee Burger Chee Burger because they serve their kid’s meals in a toy car.
The fact that the toy car is in fact made of cardboard is not readily apparent on the commercial, so my son was slightly disappointed with that fact, but other than that, he was thrilled.
I, on the other hand, felt that kid’s meal car should come equipped with a gasoline engine to justify the cost of the meal.
But, in the end, this diner’s regularly scheduled cable network advertising gained Chee Burger Chee Burger yet another customer, something no amount of print advertising could have done.
Only video, of the happy tyke playing with his cardboard car could reel us in and we were not alone. Despite the fact that it was 3:00 PM duing the “off” season in Southern Florida, and despite the fact that the adjoining Mall Food Court was deserted, the Chee Burger Chee Burger joint was hopping!
No wonder those videos run constantly on Cartoon Network and Nickleodeon!
Once again, illustrating the power of video delivered to your key demographic…
Verticle Video -
Power TV announces the launch of their Online Auto Video Network.
The network will feature hundreds of online video channels targeted toward the auto, truck, marine, and motorcycle markets.
Such verticle marketing will provide a powerful marketing tool to manufacturers looking to laser focus their marketing efforts.
Look at your cable or dish television listings. Food channels, travel channels, automotive channels…. look for those channels to be duplicated online, where their content is available 24/7. It’s truly the beginning of real “on demand” video viewing.
Creating Viral Video Marketing Messages
Content that is clearly clever and creative easily rises above the cacophony that is modern media and creates a positive wave upon which a company can proudly ride to shore….
The reason the line is so fine…is because when you are creating clever and compelling content, you’re walking the edge.
When you look at messages that “went viral” you’ll usually find one of these four elements at work:
- It’s odd… very odd. Never underestimate the value of “weird” in making an impact.
Case in point… spongemonkeys and Quizno subs: - It’s only funny until someone gets hurt… then it’s freaking hilarious!
Painful things happening to OTHER people seems to be a crucial element in creating compelling content: - A little Bling Bling to catch the ladies’ eye…. impressive displays of courage, wealth, physical prowess or intelligence (or lack thereof) never fail to impress:
- Current Events…. create content that speaks to the condition known as “here and now”…
Using online video as a bread crumb trail….
I ended a call with a client who asked, next time, to be enlightened as to the ways of Technorati.
Technorati is a social networking tool that acts in a manner similar to Google, except they track blogs. They track what bloggers are blogging about and they track links between blogs.
Right now, I’d like to illustrate how I found another blog…. and how featuring a you tube video pulled me in. Read more
Early Adopters have nothing to lose, everything to gain
Steve Rosenbaum looks at online video and states in an article at imediaconnection.com: Read more
Terrific Testimonials
Simeon Pollock of the Wholistic Blog is a typical major sale service provider. The biggest hurdle he has when it comes to landing new clients is the same hurdle EVERY major sale service provider faces; he needs to provide “proof” that he can do what he says he can do. Read more
Creating Video Magic
Creating video magic is really no different than creating any other kind of compelling copy.
The only difference is, right now your video content is going to get a “novelty pass”….. even crappy videos with crappy content are still going to get noticed because, well because they’re novel. Read more
Do you have a web cam?
If you’re a service professional, you NEED to get yourself in front of interested customers/clients. Read more
Is professional production quality essential for video success?
In a post at Tech Dirt, Karl writes on Boosting Your Fan Base By Firing Your Camera Crew
Instead of hiring professional concert documentary crews, a growing number of bands are handing the concert documentary process over to their fans, relying on amateur video to generate low-cost promotional material while increasing fan appreciation in the process.
Sounds like a win/win situation if ever there was one. Read more
The power of online video
The real power of online video lies in its accessibility. Here is an amusing video which is also an ad.
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