Online Video’s Increasing Power
The Internet Marketing 2.0 blog has a post on the growing popularity of online video.
1. Video just got VERY important.
You may say well that holds true sites geared toward celebrities or bands etc. but wait look at these results. Here is a search on the particular car model Mclaren F1. Here is another example, caveman .
If you think online video is just for the entertainment industry, think again. As Internet Marketing 2.0 points out, online videos posted on You Tube and the like are gaining prominence.
The ability to tag your videos at You Tube is playing an IMPORTANT role. Tag with the right keywords, and you’ll find your You Tube offering is getting real respect from Google. (Could it be the result of Google’s ownership of the You Tube property?)
The Google acquisition of You Tube was the opening bell. Online video is definitely on the upswing.
A video that says it all about advertisers and their relationship with their customers
Create a video that strikes a note with viewers, and suddenly you’re the talk of the internet.
Such is the case with this video, from Bring Back the Love.
Marketing videos and youtube
Most of my clients are surprised when I advise them to post their videos on the most popular video sharing site in the world, youtube.
Youtube is not only a video sharing site, it’s also a membership site. You can join groups and communicate with other video creators. It’s popularity means even if your videos aren’t a “hit” they’re at least available to a wide audience.
Here are some “rules” about posting your video to youtube, or any other online video sharing site so you’ll get the most “bang” for your video.
- Tag properly
The number one piece of advice about uploading to youtube is to choose your keyword tags carefully. Remember, these are the words that people will use to FIND videos just like yours. Some people are tempted to pick “popular” tags instead of tagging the video according to content. Choose the latter! Tag for content.
One client was THRILLED when she began tagging her video uploads. Suddenly, people were actually WATCHING her videos on youtube because she had tagged her videos.
- Keep adding videos
One of the great things about youtube is you create your own account. When someone sees one video you’ve created, they can click on your User ID and see OTHER videos you’ve added.
- Link to your web site Remember, if people LIKE your videos, they’re probably going to LIKE the content of your web site. Let them know where your web site is through your member account at youtube.
Youtube is a great place to feature your videos. Who knows? If it’s creative enough, it might become a youtube sensation!
The power of Video… delivered via television
Recently, I succumbed to the pressure of my 12 year old son to try a restaurant. Now, since he’s 12, you’ve probably already guessed that his choice of dining establishment was NOT the result of a restaurant review column in the Sunday paper by a reknown food critic. It also wasn’t based upon the quality of food offered.
No, my 12 year old son was DESPERATE to visit Chee Burger Chee Burger because they serve their kid’s meals in a toy car.
The fact that the toy car is in fact made of cardboard is not readily apparent on the commercial, so my son was slightly disappointed with that fact, but other than that, he was thrilled.
I, on the other hand, felt that kid’s meal car should come equipped with a gasoline engine to justify the cost of the meal.
But, in the end, this diner’s regularly scheduled cable network advertising gained Chee Burger Chee Burger yet another customer, something no amount of print advertising could have done.
Only video, of the happy tyke playing with his cardboard car could reel us in and we were not alone. Despite the fact that it was 3:00 PM duing the “off” season in Southern Florida, and despite the fact that the adjoining Mall Food Court was deserted, the Chee Burger Chee Burger joint was hopping!
No wonder those videos run constantly on Cartoon Network and Nickleodeon!
Once again, illustrating the power of video delivered to your key demographic…
Verticle Video -
Power TV announces the launch of their Online Auto Video Network.
The network will feature hundreds of online video channels targeted toward the auto, truck, marine, and motorcycle markets.
Such verticle marketing will provide a powerful marketing tool to manufacturers looking to laser focus their marketing efforts.
Look at your cable or dish television listings. Food channels, travel channels, automotive channels…. look for those channels to be duplicated online, where their content is available 24/7. It’s truly the beginning of real “on demand” video viewing.
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