Creating Viral Video Marketing Messages
Content that is clearly clever and creative easily rises above the cacophony that is modern media and creates a positive wave upon which a company can proudly ride to shore….
The reason the line is so fine…is because when you are creating clever and compelling content, you’re walking the edge.
When you look at messages that “went viral” you’ll usually find one of these four elements at work:
- It’s odd… very odd. Never underestimate the value of “weird” in making an impact.
Case in point… spongemonkeys and Quizno subs: - It’s only funny until someone gets hurt… then it’s freaking hilarious!
Painful things happening to OTHER people seems to be a crucial element in creating compelling content: - A little Bling Bling to catch the ladies’ eye…. impressive displays of courage, wealth, physical prowess or intelligence (or lack thereof) never fail to impress:
- Current Events…. create content that speaks to the condition known as “here and now”…
Using online video as a bread crumb trail….
I ended a call with a client who asked, next time, to be enlightened as to the ways of Technorati.
Technorati is a social networking tool that acts in a manner similar to Google, except they track blogs. They track what bloggers are blogging about and they track links between blogs.
Right now, I’d like to illustrate how I found another blog…. and how featuring a you tube video pulled me in. Read more
Early Adopters have nothing to lose, everything to gain
Steve Rosenbaum looks at online video and states in an article at imediaconnection.com: Read more
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