Is professional production quality essential for video success?
In a post at Tech Dirt, Karl writes on Boosting Your Fan Base By Firing Your Camera Crew
Instead of hiring professional concert documentary crews, a growing number of bands are handing the concert documentary process over to their fans, relying on amateur video to generate low-cost promotional material while increasing fan appreciation in the process.
Sounds like a win/win situation if ever there was one. Read more
The power of online video
The real power of online video lies in its accessibility. Here is an amusing video which is also an ad.
P& G tries their hand at Viral Video
The Holy Grail in marketing circles now is to try to create a Viral Video that actually sells something.
Proctor and Gamble tried launching such a campaign.
Viral Video
When you start talking about video with anyone who spends a lot of time on the internet, the conversation quickly turns to viral videos.
Seems there’s a misunderstanding out there about what a Viral Video actually does. Read more
Three types of video
In the beginning, television offered two types of video:
- Video produced as entertainment a.k.a. “televisions shows”
- Video produced to sell a product or service a.k.a “television commercials.”
In the beginning, these two distinctly different types of video live side by side, each feeding off of the other.
The television shows produced as entertainment attract eyeballs while the television commercials pay for the opportunity to be seen by all those eyeballs and as such, television commercials pay the bill.
However, in the past decade or so, another form of video delivered by television has emerged. You probably know it as an “infomercial” and it’s a type of video where there is no entertainment, just a sales message. Sometimes the infomercials are more entertaining than the shows with which they compete.
At the turn of the century (surely you remember Y2K) there were three main types of video productions which were almost exclusively delivered via television. The internet, in those days, was a really poor means of delivering video.
Video files are large because they are composed of many, many images and of course accompanying audio. Images and audio have always been “disk hogs” and when you put them together, well, they can eat up a 120 Gb hard drive in no time flat, not to mention the disk space on a 150 MB web hosting account.
Welcome to Video Marketing Coach
Seems the Google aquisition of You Tube has everyone looking to online video as the next “get rich quick” path.
The purpose of this blog is to help you sort out fact from fiction, because despite what you may read, video is just like any other marketing tool. Used correctly, video will help to build your business. Used incorrectly, the best case scenario is that video will merely drain dollars from your marketing budget. The worst case scenario is that video could actually HURT your marketing efforts.
I’ll be writing here to try to help you avoid that peril.
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